A professional children’s coach with a vigorous feeling
Claudia Neef is a highly experienced enthusiastic primary school teacher who also provides personal guidance for children with special needs. She decided to set up her own children’s coach office in 2015 and asked Alies Design to contribute to developing a name and logo. The name TaaDaa children’s coaching arose spontaneously when Claudia shared what she wanted to achieve with her coaching. The focus within her facility revolves around self-consciousness and showing who you are. TaaDaa is something Dutch kids often say when presenting something proudly, which lies at the heart of her facility. The letters of TaaDaa form two faces showing the change in emotion of children. Claudia wanted her logo to radiate professionality next to approaching children as adults.