Qolors

The perfect basic top for women

Alies Design was asked to create a logo and branding for the new Dutch clothing brand Qolors in 2011. Founder Marijke Krabbenbos detected a gap in the market and developed 100% biologically manufactured t-shirts in 21 colours and 9 models for women. In collaboration with a large group of women, 10 Unique Selling Points were established, forming the requirements the t-shirts must meet. These standards can hardly be found in the current market. The Q of the brand has to be a separate element as well as part of the name and it was paramount to express the 21 colours and models throughout the designs. The target audience of Qolors is self-conscious women which are willing to go for quality and sustainability, besides being aware of the colours suiting them well.

Qolors Models AliesDesign

Qolors Models AliesDesign

Qolors Cadeaubonnen AliesDesign

Qolors Cadeaubonnen AliesDesign

Qolors Flyers AliesDesign

Qolors Flyers AliesDesign

Qolors Staalkaart AliesDesign

Qolors Staalkaart AliesDesign

Qolors Stickers AliesDesign

Qolors Stickers AliesDesign

Qolors Tshirt AliesDesign

Qolors Tshirt AliesDesign

Banner AliesDesign

Banner AliesDesign